Regardless of the platform, you choose to create your eCommerce website, nearly any web development project has immense potential to improve your website’s UX. From integrating vital third-party applications to creating custom apps and landing pages, when you need to kickstart UX, a new development project is often the ticket.
Whether you end up looking for a Shopify plus developer, or you need a more specialized Magento development team to pull it off – here are some of the top web development projects to tackle this year to bring your eCommerce business website’s UX to the next level.
1.Develop a custom theme
In an online store, so much UX comes down to the theme of a website. Almost all else will be impacted through it – how your visitors navigate your pages, how the value of your brand is communicated, and more. There are many free themes available for popular SaaS platforms like BigCommerce and Shopify – but a skilled BigCommerce or Shopify Plus Developer can do much better.
2.Creating a blog
Some platforms come with a blog built-in, like BigCommerce and WordPress. However, others may require you to develop blog pages. It’s absolutely worth the investment, as a blog can be used for content marketing as well as to connect with your customers.
3.Develop a business portfolio page
A business portfolio page for your website can be a good investment regardless of what industry you serve. Often potential customers will visit your website looking for evidence of your past work – and a client portfolio can be a powerful marketing tool.
If it isn’t already the case, soon a majority of online shoppers will be visiting eCommerce websites from mobile devices. Offering a quality desktop website is important, but a usable mobile interface is now as important if not more so.
5.Robust search functionality and filtering
Search functionality and filtering are critically important for eCommerce businesses in all industries. The more easily customers can get in touch with the products and services, the more likely they will be to convert. Your web design should feature prominent navigation icons and features such as search bars.
6.Integrating with tools to leave reviews or other proprietary apps
All businesses rely to some degree or other on the functionality of specific tools for communication, customization, and more. Whether you need third-party apps integrated or custom BigCommerce or Shopify apps offering proprietary functionality developed, a team of experienced developers is the key to success.
7.Developing a survey form to gather customer feedback and capture leads
Too many eCommerce websites do not use survey forms to capture customer feedback, which is a shame because the customers’ own observations about their experiences can be your most indispensable tool to help you grow your business. Incidentally, survey forms can also be used to capture leads, depending on how they’re set up – a developer can help with that.
Does Platform Matter?
The platform you use doesn’t matter, although some with relatively open APIs (like BigCommerce and Shopify stores) facilitate integration with certain third-party software. For other development projects, custom coding will need to be performed by experienced designers or developers. So in this respect, the platform doesn’t really matter – what matters is the specific expertise of the developer. For instance, it might be beneficial specifically to work with a Shopify Plus developer for a Shopify store or a WordPress developer for a WordPress website.
Where Can I Find Magento, BigCommerce, and Shopify Plus Developers?
Experience goes a long way towards success and it’s worth your time to look for a team of developers that has proficiency with your platform. If you’re on an eCommerce platform like Magento, Volusion, BigCommerce, Shopify, or Shopify Plus, work with 1DigitalⓇ Agency.
Since 2012, 1DigitalⓇ Agency has specialized in eCommerce and has developers that are extensively proficient with the back ends of the above-mentioned (and other) platforms. Check out their website for examples of their work and get in touch with them at 888-982-8269 to get started.