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Are you a VSCO girl and you don’t know it? Because it is more than a style, it is a way of life

Do you play on the internet, love scrunchies and don’t leave home without a water bottle? And then there is a filter app. Okay, you’re a VSCO, we have evidence.

Stop. Your Instagram feed can’t fail to notice this. In the air and on the Net, something is changing to make way for a new community called VSCO . Do you know something about it? The VSCO girls have arrived and you, without realizing it, may already be part of this new style that in the end does not have to do only with fashion, but can be understood from the meaning contained within it. Basically it is a lifestyle born under the toning of a VSCO photographic filter. You pronounce it Vi-Sco, okay?

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If after this intro it is still not clear to you VSCO what it is, it is easy to say. Visual Supply Company is the name of an App with very captivating filters and photo retouching characterized by a clean and basic aesthetic. And here we have come. It is a minimal and fresh style at the service of PRO photo editing tools less intrusive than those of Instagram but so convincing to the point of generating real addictions. In short, few filters but good.

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Because consistency is the basis of digital authority: clear, recognizable aesthetics and lots and lots of style. And the VSCO Girls community was born in this digital micro groove .

VSCO girl style, fashion and the meaning of a new tribe starting from mirror selfie

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Not very glamorous, a lot of streaming and sharing. An active and receptive awareness to major issues such as environment, nature and pollution are some of the themes of the new girls of the digital age. That maybe-maybe our Greta Thumberg is also the Big Sister of the VSCO group? And then, to say, Ariana Grande is a VSCO and her style of hers obviously helps to recognize all the others. Why don’t you try to check? Unbeknownst to you, you may already be.

VSCO style, the oversized fashion of t-shirts in summer mode 365 days a year

The style of the VSCO girls is totally basic and comfortable, a bit like when you are on vacation and you don’t care about the perfect and combined look. What matters here are the oversized volumes of T-shirts – perhaps with old school logos – to be mixed with short, ripped jeans and sporty shorts. The most popular brands to recreate an authentic VSCO style ? Brandy Melville and Urban Outfitters.

T-shirt in summer, fleece sweatshirt in winter: it’s VSCO mood.

The fashion accessories of the VSCO girls? Medium puka shell necklaces and scooby-Doo bracelets

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Let’s move on to the fashion accessories that definitively define the easy aesthetic (only in appearance, eh) of the VSCO girls. The mood is that of a beach holiday and shopping in the shops overlooking the seafront. The puka shell necklace is a must, made with thin Hawaiian shell slats, then mixes with other short necklaces and chokers.

We move on to the very tender scooby-doo bracelets , cotton threads woven with skill with the aim of creating hypnotic patterns more effective than a kilim. And obviously, to get them best, what better support than the Hydro Flask bottle cap? SKSKSKS (nb this is another of the most popular interlayers among the VSCO girls).

Colorful scrunchies, a VSCO girl NEVER leaves home without them

They are inevitable. Scrunchies and hair go hand in hand, but scrunchies on the wrists also become quirky bracelets. If you don’t have at least twenty, you’re out. Ready when needed, the hair collected with the scrunchie is a real lifesaver.

VSCO style, the fashion of girls addicted to Vans, Birkenstock and Crocs

The fashion shoes of autumn 2019 strangely coincide with the tastes in terms of sneakers and sandals of the VSCO girls. There are at least three comfortable and transversal brands. Vans, Birkenstock and Crocs: from the sportswear series mood foreva ‘e vade retro heels. Ah, sports socks with logo in sight are worn tight despite the lack of grace of the final result.

Green lifestyle accessory? The Hydroflask bottle to be covered with stickers

The insulated bottle is the emblem of the lifestyle of every self-respecting VSCO girl. A bit to counteract the abuse of plastic, a bit because it’s cool to have it and exhibit it completely covered with Redbubble stickers , the best around. Stickers everywhere. On the phone, on the computer and on the aluminum bottle. It’s still stickersmania.

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Goodbye plastic!

Last but not least the VSCO filters which, in the end, define the style and meaning of this new aesthetic. C1 VSCO , for example, is the most used pastel filter ever to create pastel and romantic images.

On the other hand , with the F2 VSCO filter, the atmosphere enters a darker and more introspective mood where blacks turn gray and blue. Highly recommended for shots of flowers and cloudy skies and indoors.

If you found yourself scrolling through these style notes dedicated to the aesthetic manifesto of the VSCO girls, maybe it means that you are too. And now you know.

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