Two of the biggest questions in digital marketing for eCommerce businesses that are built on BigCommerce are:Two of the biggest questions in digital marketing for eCommerce businesses that are built on BigCommerce are:
“Is BigCommerce good for SEO?”
And “What are the benefits of BigCommerce SEO services?”
So let’s take a look at some answers to these questions.
Is BigCommerce Good for SEO?
The BigCommerce platform is as good for SEO as any platform and better than many. It is secure, offers an easy-to-use interface, is compatible with a wide range of optimized themes, and is compatible with a wide range of third-party apps.
BigCommerce also automatically generates an XML sitemap and makes it very easy to edit metadata, image alt text, URL slugs, and other ranking signals.
So it is as good as can be for SEO, but it’s also important to recognize that a lot of SEO comes down to keyword strategy, that all keyword strategies are unique, and therefore BigCommerce, like many other eCommerce platforms, is just a blank slate out of the box.
It’s pretty well optimized for technical SEO, but for content and on-page SEO (as well as for off-page link building) you should still work with a BigCommerce SEO services provider.
1. More organic traffic, greater visibility
The primary benefit of BigCommerce SEO services is to drive more organic traffic to your BigCommerce website.
BigCommerce SEO services providers will optimize your website for technical SEO, on-page SEO, build links, and publish content that will attract more users to your BigCommerce store by pushing it higher on the SERPs for target keywords.
2. Better overall user experience
In order to truly optimize an online store, you need to improve loading speeds, site security, and other technical factors that not only affect SEO for BigCommerce but also the user experience.
It should come as no surprise that real, actual shoppers prefer secure, fast online stores that are pleasant to navigate, so SEO benefits your website’s visibility as well as the shopping experience of your customers.
3. Connect with and engage customers
SEO-optimized content will attract and engage your target audiences, especially when thorough keyword research and analysis have been performed on top of an SEO audit.
4. Improve credibility
For better or for worse, customers trust eCommerce websites that show up in the organic listings more than they trust paid ads.
That is precisely what an SEO strategy will do for your BigCommerce website – push it to the top of the search engine results pages.
5. It builds over time and is highly sustainable
An SEO campaign is a long-term game. Much of the best ranking increases will not occur for a year or more down the line.
That sounds like a long time, but the results build on themselves and the world you put in today will pay you back in spades tomorrow.
6. Less reliance on PPC
PPC is expensive – you don’t need a BigCommerce SEO expert to tell you that.
But what a BigCommerce SEO expert can tell you is that the more you invest in SEO and other organic strategies, the less you will need to invest in PPC and other paid search marketing initiatives in the long run.
7. Learn more about your target customers
Every keyword and search term, just like every topic, is related to a very unique, very specific search intent.
SEO reports will help you and your strategic team uncover this, which can furnish you with insights into what your customers are looking for and why.
This may position to you make competitive, effective strategic decisions about branding and product management in addition to search engine marketing.
8. Support your other organic marketing efforts like social media management and content marketing
SEO does not work alone. It supports and is supported by social media marketing, content marketing, and other organic initiatives, so if you are running these, know that they will positively affect each other and will improve your brand credibility and visibility overall.
Don’t Miss Out on These Benefits of BigCommerce SEO Services
Every day you’re not investing in BigCommerce SEO services is wasted time. The best time to start organic marketing was the moment you launched your website, but today is a close second.
Get in touch with 1DigitalⓇ Agency online at 1DigitalAgency.com. They’re Elite BigCommerce partners and have more than ten years of experience devising and implementing BigCommerce SEO campaigns.
With their help, you’ll take your online business to the next level.