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Connect with your customers at a large scale simultaneously with WhatsApp Business API

For every business, it’s vital to connect with the customers and engage them to boost sales. It needs a robust platform such as the WhatsApp Business API, which offers several advantages to businesses. They can connect with customers at a large scale, attract more customers, resolve their queries faster and effectively, ensure omnipresence and increase sales. Let’s discuss how the best WhatsApp business API solutions help businesses connect with their customers on a large scale and engage them better.

So, how does the solution work?

The WhatsApp Business API is paid service through the company’s infrastructure and is accessed with a UI or a CRM. It connects agents and bots to interact with the customers so a business can ensure that it connects with many customers simultaneously and continuously. Companies can deploy thousands of agents and bots, ensuring that their customers find no difficulty in connecting them and get quick query resolutions. The solution also provides the option to verify the account with a green checkmark that helps build trust and reliability.  

IVR Deflection

The solution enables businesses to seamlessly transit from the IVR call to the WhatsApp Business number and drastically reduce the load on the call center. A company can deploy the live agents or the bots as per the requirement. It can ensure that the customers connect with a business, whether with a live agent or a bot, to get quick and correct answers to their questions. It helps to provide high customer satisfaction and a better CX. It enables the communication system to go beyond the conversational IVR and improve the customer engagement process by adding a multichannel experience.

Rather than depending on voice interaction, businesses effectively allow their customers to engage with the company with messages. Consumers might prefer messaging as per their convenience, and they are familiar with the WhatsApp platform, so it becomes undisputedly the ideal platform to connect with a business. It helps increase the rate of First Call Resolution and provides high customer satisfaction. Companies can drastically reduce the call wait time by allowing customers to switch to the WhatsApp account and communicate effortlessly using the messaging platform.

In this way, a business can connect with more customers with less human resources and reduce the cost of operation. Also, the call handling time is reduced, and several customer queries can be solved concurrently. So, the business can serve multiple customers and provide them with the query resolution they need.  

Load Management

The solution helps in improving operational efficiency and effectively managing the load. It allows companies to serve customers better. As the traffic moves to WhatsApp, the queries are taken care of with automation, and the load on the IVR is reduced. The use of conversational bots plays a crucial role in connecting with many customers. They help to provide better customer engagement by being available 24×7. The customers can choose to have a conversation on the messaging platform whenever they want to at odd hours or non-working days. They can quickly resolve their queries as they need not wait in a call queue to connect with the agent. On WhatsApp, the query resolution process is simple, easy, and quick. So, a business connects with its customers 24×7 and can continue to provide high customer satisfaction at all times. Companies can answer several queries on the WhatsApp channel. For instance, the BFSI sector can use the platform to give answers to questions such as providing account statements, loan inquiries, credit limits, and answering customer queries regarding lost and stolen credit cards. Similarly, the e-commerce sector can use the best WhatsApp business API solutions to continue the conversation seamlessly on the channel regarding order status, returns, delivery, etc.

The platform can also send notifications and provide customers updates about their orders and reminders. It allows businesses to enable OTPs and confirmations from a verified business number.  


Leverage the power of the popular communication platform WhatsApp and use it to promote business growth. Streamline customer communication aimed at better customer engagement and acquiring more customers. If you need WhatsApp business API software, you must contact a highly reliable solution provider such as Knowlarity- one of the leading cloud telephony companies that offer the best WhatsApp API solution.

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