Not all websites serve the same purposes. Some websites are intended almost solely to sell products – like eCommerce websites. Others act as lead generators or funnels, such as medical practice websites that allow visitors to schedule appointments. Others yet, like blogs and news websites, are almost purely informative.
Some eCommerce entrepreneurs, with the background understanding that their websites primarily serve to generate conversions and sales, might wonder “Does my website need a blog?”
Keeping up with a content calendar and publishing schedule can seem like a full-time job, so this is a legitimate concern.
However, there are simply too many benefits of blogging to overlook its value, despite the fact that it takes a lot of work. Here’s what you need to know.
Benefits of Getting Started Blogging
1.You’ll connect with your customers
One of the most essential benefits of operating a blog on your website is the fact that it will serve as a channel through which you can actually communicate with your customers.
Blogging routinely will give you the ability to educate and inform your customers. It may even give you the opportunity to stimulate interest in new products or services. Blogging can provide your customers with helpful tips, suggestions for the use or care of your products, and so much more.
Overall, blogging can help you build meaningful, impactful relationships with customers that will improve your brand and consolidate the position and value of your online business.
2.You’ll generate opportunities to improve SEO, drive traffic to your store and attract new leads
Content, on its own, is one of the main pillars of SEO, and much of SEO is driven by keyword density and keyword optimization.
Blogging gives you the ability to optimize your website for broad swaths of keywords while potentially attracting new leads as a result. Don’t think of it as a chore, think of it as an investment in digital marketing that will substantially improve your online visibility.
3.Blogs build credibility and authority
Adding a blog to a website also gives the owner or blogger the ability to create a sense of authority in that industry.
The more you write about topics, news, and other related things, and the more effectively your blogs rank in the organic search results, the more your website will appear to occupy a position of authority and expertise.
The most experienced, proficient voices are the ones that consumers trust the most, and a blog can help you achieve that.
4.Blogs create opportunities for backlinks
Writing is a skill, and it’s not for everyone. However, if you get the hang of it and routinely start hitting blogs out of the park, you’ll start drawing new traffic to your website from your target audience.
More traffic means more readers, and building trust means that there’s a higher chance that potential customers will link back to your blog pages.
Great content means greater opportunities to build a stronger overall link profile.
5.Blogs – and content marketing – support other marketing strategies like social media management
Blogs, being a component of content marketing and SEO as it is, can support your other digital marketing initiatives, like email marketing (they can help you build an email list, even), along with social media marketing, and other strategies.
6.Blogs can directly encourage sales
Again, we recognize that crafting the perfect blog post is a painstaking process, but creating a blog and writing stellar copy with calls to action and morsels of easily digestible information will create recency in the minds of your consumers and can directly elicit sales.
In that sense, if you add a blog to your website it can literally pay for itself.
Get Answers to Your Questions – Like “Does My Website Need a Blog – at Genius eCommerce
If you’ve ever wondered “does my website need a blog?” then you have your answers here. A blog can benefit almost any type of website, from small business websites to large enterprises and even to organizational websites that serve as lead generators.
Looking for more helpful information on digital marketing, or to answer some of your other pressing questions? Visit Genius eCommerce online at GeniuseCommerce.com to stay up to date with digital marketing’s latest and greatest – and be sure to follow them on their socials so you can keep up with news and developments in the industry!