With the proliferation of service providers, specialized or independent agencies, and the evolution of the SEO sector, the search for a reliable and competent agency is proving increasingly difficult. And when choosing an SEO provider, it is not always easy to find the one who will be able to perfectly meet the needs and specificities of your business. So how do you find an effective SEO optimization company? What criteria should be taken into account? This article will take stock of his skills before guiding you in choosing a reliable and qualitative service provider.
Why is SEO the most important component of your inbound marketing?
Acronym of Search Engine Optimization, SEO literally means in French “optimization for search engines”. It is also known as “natural referencing” and its use dates back to 1994. Indeed, this is the year in which the very first search engines such as appeared. But SEO has since evolved into a profession in its own right.
Google says it in one of its latest campaigns: “it all starts with the search”. The work of an SEO optimization company and the SEO is therefore to set up a synergy of techniques to increase the positioning and visibility of the client’s site in Google results by approaching as closely as possible the criteria of the relevance of the algorithms of Google.
Who to call?
It is quite possible to do SEO optimizations yourself. But to ensure a successful strategy, working with professionals is the most effective solution. Thanks to their expertise, they will be able to provide a solution to the problems you encounter, in particular low traffic.
As you begin the process of finding a mate, keep an eye out for the following characteristics. They are the sign of a competent agency.
Experience remains the safe bet
Do you want to entrust your visibility on the internet to a web agency? It is wise to check if it is itself well positioned on the keywords directly related to its activity in the search engines. Indeed, if she herself is not able to appear in the top Google results, will she manage to do so for your company?
A personalized SEO strategy
An SEO agency is a team made up of experts in complementary fields, whose work is coordinated, planned, managed and controlled. An SEO agency is therefore generally better able to guarantee you a higher quality and quantity of work. It is therefore generally more efficient. A good agency will talk to you to understand your target, your services, and your objectives. She will know how to use this knowledge to develop a unique strategy because there is no universal solution or magic formula when it comes to SEO.
A competent SEO agency will deliver on its promises and do its best to meet expectations while a highly competent SEO agency will provide proof that its campaigns and methods work. She will share with you data, case studies, recommendations, and projects completed for other clients.
White Hat SEO
White hat SEO consists of optimizing your web pages without using unnecessary gimmicks, in particular by making content your main priority. This technique will allow you to benefit from a lasting reputation and avoid penalties from Google when updating its algorithms, Google Panda and Google Penguin.
The budget allocated to your SEO goals
In SEO as in many other areas, the results will be worth your financial investment. Natural referencing is a work that takes place over time, the results of which are visible in the medium term. Guarantee of long-lasting visibility if it is well done, SEO can represent both measured and larger budgets, all depending mainly on your objectives and your sector of activity.
If the visibility of your website is an essential criterion for the success of your business, choosing an SEO is a crucial task. These tips aren’t exhaustive or perfect, but they’ll probably save you a lot of trouble read more about them here https://www.seomarketingnerds.com.