There are a lot of unanswered questions out there among eCommerce business owners that make it difficult to make important strategic decisions about digital marketing.
What SEO is, what an eCommerce platform is, and how to optimize it are among them. So we literally rounded up the “trending” questions (for lack of a better term) on Google about Shopify SEO services and compiled the answers here.
Just two things you need to know first.
One, SEO, which stands for “search engine optimization,” is a collection of practices that help a website rank better in the search results. It is not a single product, plugin, or service that can be “purchased” that will guarantee your website will perform better.
Second, Shopify is an eCommerce platform. This means that it is software that is licensed out to users to create a functioning eCommerce website for an online store.
Now, onto Shopify SEO services.
Does Shopify Provide SEO Services?
Shopify provides the eCommerce platform mentioned above. It does not directly provide SEO services for the platform it lends to users, but its community page (check the Shopify website) can help you find an eCommerce SEO expert to optimize your website.
How Much Does Shopify Charge for SEO?
Again, Shopify does not directly offer Shopify SEO services, so they do not charge for SEO. They do recommend Shopify SEO experts to provide these services.
There is no short answer to how much services cost, though. This will depend on the scope and depth of the project, how many keywords are targeted as a part of the SEO strategy, and what specific optimizations will be made to your website. For instance, some companies only provide technical SEO services, and others specialize in link building.
Does Shopify Have Better SEO?
Generally speaking, SEO is not a “feature” of a platform. Any platform – WordPress, Shopify, BigCommerce, or otherwise – can be optimized for SEO.
However, some platforms are built with SEO in mind, resulting in less work for the end-user. For instance, Shopify, being a hosted platform, will cover most concerns related to site security. Shopify also hosts for its users, resulting in generally high uptime.
Shopify also is compatible with a number of SEO-friendly themes, features an easy-to-use editor for making on-page optimizations, has a built-in blog, and automatically generates a site map.
Shopify is also compatible with many common third-party plugins, which makes it easier to use them to help find and fix SEO issues.
Does Yoast Work with Shopify?
Yoast, a popular SEO plugin, is compatible with Shopify and can help you make specific page-by-page adjustments for optimization based on a target keyword.
For instance, Yoast will help a user optimize URL slugs, metadata, page titles, image alt data, images, keyword density on a page, and more.
However, there are many things Yoast cannot do, such as performing keyword research, building backlinks, or solving certain technical errors.
Can I Do SEO on My Own?
You can do SEO for Shopify on your own if you are experienced enough to make optimizations to the four pillars of SEO: technical SEO, on-page optimization, off-page optimization, and content optimization.
If not, it is best left to a competent SEO company, preferably one that offers other organic marketing services such as content marketing or social media marketing.
What Do Shopify SEO Services Include?
Shopify SEO services from a qualified SEO expert will include the following and are intended to improve your organic search results rankings and organic traffic:
● A custom SEO strategy.
● An eCommerce SEO audit.
● Keyword research and planning.
● Ongoing site speed, security, and maintenance optimizations.
● Ongoing content publication and strategy.
● Internal and external link-building efforts.
● Page-level optimizations.
● Periodic technical reviews and optimization.
● And more.
To learn more about how Shopify SEO services work and what they can offer you, visit Genius eCommerce (GeniuseCommerce.com) for more information. Their experts have many years of experience in the business and can help you take your eCommerce website to the next level.