The digital era that we live in today calls for an eCommerce SEO consultant. Let us tell you why.
A wise philosopher once asked, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” It’s a common philosophical question that has surprisingly similar corrollaries to digital marketing.
A website that gets zero visits is like that tree in the forest. No one knows it exists.
Today, having a strong online presence is just as important as having a great product. Having a great product is no longer enough to make a business successful. You need traffic. And to have that, you need a top-notch SEO strategy.
The following should tell you when you should retain an SEO consultant.
When your business has grown
SEO is important to any business—big or small. However, a smaller business won’t require as much time or effort as a bigger business. You can probably handle everything on your own if you’re still small or you’re only selling one kind of product.
Unlike a small business, a bigger business will have more pages on its website, more product pages to update, more products to add to inventory, and more time to do everything.
If you’re able to grow your small business just using your personal social media channels or perhaps an eCommerce website with just your own SEO efforts, it’s time to hand over the reins to eCommerce SEO experts so they can build strong SEO marketing strategies for you and you can start competing with bigger players in the market.
When your own SEO efforts have been unsuccessful
Google’s ranking algorithms are updated on a regular basis, and updates like this serve as a good starting point for SEO professionals to build their SEO strategy on.
Though SEO can be learned, it’s really difficult for a non-SEO expert to stay on top of search engine algorithm changes while also running an eCommerce business.
Stuffing keywords onto your eCommerce sites and placing links to your online stores into forum comments is no longer effective. The ideal eCommerce SEO company will stay on top of algorithm changes and make sure that your company can benefit from them.
When you need to boost your sales
SEO plays an important role in any modern business, not only because it can help you increase your visibility and reach online, but also because it can help you boost sales by driving more potential customers to your site, giving you more opportunities to convert leads into customers, and providing you with the tools you need to boost conversion rates.
When you don’t have a big ad budget
SEO is less expensive in the long term than PPC. You don’t pay for your spot on SERP and you don’t have to keep spending money for a page that’s already ranking and bringing visitors to your site. Unlike a PPC campaign, where you pay per click, you don’t pay for organic traffic that you’ll get with SEO.
When you need to focus on your business
Instead of getting bogged down by page optimization, keyword research, and other technical SEO tasks for your eCommerce platform, you should focus on your company’s products and on expanding your business.
Investing time and money in developing your own SEO strategy means time away from your business and your core responsibilities.
So you can focus on other aspects of your business, you need to outsource your SEO to experts.
Visit 1Digital® Agency. They offer professional eCommerce SEO services to businesses of all sizes. They have a team of eCommerce SEO Consultants specializing in eCommerce SEO, PPC, social, and more. Contact them to find out the best eCommerce SEO solution for your needs.